(2021 - 2025)

partNer with lars


One Team. One Dream.


Road to Dakar 2027 is more than a racing project.

It's a story, a community and a platform for brands that believe in passion, perseverance and authentic content.

partNer with lars


One Team. One Dream.


Road to Dakar 2027 is more than a racing project.

It's a story, a community and a platform for brands that believe in passion, perseverance and authentic content.

partNer with lars


One Team. One Dream.


Road to Dakar 2027 is more than a racing project.

It's a story, a community and a platform for brands that believe in passion, perseverance and authentic content.
LET'S BUILD TOGETHER

WHAT PARTNERS CAN EXPECT?



📸 Content & Exposure


  • Professional photography

  • Video content

  • Social media promotion

  • Product integrations


🏁 Event Activations


  • MXGP & Enduro events

  • VIP experiences

  • Ride days

  • Trade shows and dealer visits


🎤 Brand Ambassador


  • Public appearances

  • Speaking engagements

  • Product testing

  • Community engagement


🌍 Global Reach

  • MXGP

  • AMA Nationals

  • Australia

  • Canada

  • Europe

  • Dakar 2027

current FOUNDING PARTNERS

The first believers in the Road to Dakar 2027.

proudly building team 107 together

Partner opportunites


  • Founding Partner

    Become part of the core group supporting the Road to Dakar 2027 project.


  • Gold Partner

    Maximum exposure and long-term collaboration.


  • Silver Partner

    Strong brand presence and content opportunities.


  • Bronze Partner

    Support the journey and become part of Team 107.



let's work together


  • Interested in becoming part of Team 107?


    Every partnership is different. Let's discuss how we can create value together.